Dick Estell The Radio Reader Public Radio's Reading Program
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Airs June 7 thru July 12, 2007
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When Briton Hadden died, in 1929, at the age of thirty-one, he had earned a million
dollars, invented the radio quiz show, coined the terms “socialite” and “pundit,”
and changed American journalism by conceiving of the weekly magazine Time.
He also left behind extensive notes about magazines that became Life and Sports
Illustrated.
While Henry Luce is the name most closely associated with the Time empire, this
illuminating biography reveals that Hadden was the “presiding genius” at the
fledgling publication. Hadden and Luce were friends and rivals first at Hotchkiss
and then at Yale. Both were close and competitive, though Hadden always came
out ahead during his lifetime.
Author Wilner makes a convincing case that, after Hadden’s death, Luce
assiduously downplayed his colleague’s essential role in founding and shaping
one of the most successful magazines in history.